Brand Spotlight

Snacks and treats are always on our Explore pages – new recipes, creative combos, and the latest must-try foodie trends. But, few have captured the internet’s sweet tooth quite like Dubai chocolate.  If you’ve been seeing this mouth-watering treat everywhere lately, you’re not the only one!

After going viral on TikTok in late 2023, the rich, sticky chocolate bars broke sales records and caused worldwide stockouts almost overnight. Suddenly, everyone wanted a taste of this deliciously filled chocolate bar that’s as indulgent as it is beautiful.

But while the hype is global, many of you might be left wondering: where can you actually buy Dubai chocolate in Australia?

What Is Dubai Chocolate, Actually?

Essentially, Dubai chocolate is a chocolate treat that blends Middle Eastern flavours with premium chocolate craftsmanship. And while the term "Dubai chocolate" has become a catch-all name on social media, the original creation comes from Fix Dessert Chocolatier in Dubai, with their now-famous bar called “Can’t Get Knafeh of It.”

The core ingredients of this indulgent bar include a rich Belgian chocolate exterior, a pistachio-tahini cream filling, and kataifi pastry, crispy strands of shredded phyllo dough traditionally used in knafeh, a popular Middle Eastern dessert.

At Fix, each bar is handcrafted and finished with a signature green-and-yellow splatter. With only 500 bars produced each day, purchases are limited to one per customer, adding to the exclusivity. The scarcity, combined with social media virality and international word of mouth, has sparked a global chocolate craze. And with a price tag of around AUD $30 per bar, it’s clear that it’s an experience people are eager to splurge on!

Finally, we eat with our eyes, too! We tend to gravitate towards treats that look good (think the popular unicorn bagels and specialty drinks), and Dubai chocolate delivers on that front most luxuriously. With its glossy dark chocolate shell and vibrant green pistachio filling, it packs a visual punch. It’s the kind of treat that doesn’t just taste incredible, it looks like an experience worth sharing. No wonder it’s gone viral.

Why It's More Expensive Than Regular Chocolate

Dubai chocolate isn’t your everyday sweet treat. With price tags often hovering around $25 to $30 per bar, it firmly falls into the luxury category. But there’s good reason for that.

Several key factors contribute to the high cost of chocolate in Dubai, starting with the ingredients. From rich, high-quality cocoa to rare spices like saffron, every component is carefully selected for its taste, texture, and indulgence.

What also sets Dubai chocolate apart is how it's made. Most Dubai-style bars are handcrafted by skilled artisans in small batches. From tempering chocolate to layering crispy kataifi and pistachio cream, each bar is built with precision and care. This artisanal approach preserves quality but also adds to the overall cost.

Where to Buy Dubai Chocolate in Australia

If you’ve been craving a taste of Dubai’s viral pistachio-knufeh chocolate, we have you covered. Major supermarkets like Woolworths and Coles aren’t stocking the original Dubai chocolate bar, but the craze has inspired us to jump on the trend, just for you.

We proudly support local producers at Mumbleberry, and our friends at Maleny have provided us with a taste of Dubai’s indulgence. Their home-made pistachio chocolate bar offers a rich and velvety texture combined with the classic crunch of the knafeh pastry. This bold and creamy chocolate also comes in a gluten-free option for more to enjoy. 

So, there’s no need to worry about not being able to get your hands on the real thing. Our Australian artisans have reimagined the Dubai chocolate trend into a decadent creation. This kataifi pastry, encased in pistachio cream and delicate chocolate, is a decadent flavour and texture that needs to be experienced.

Storing Dubai Chocolate

Dubai chocolate is all about indulgent textures and rich, layered flavours, so proper storage is key to keeping it as luscious as the day you bought it. Because high-quality chocolate is sensitive to heat, it’s essential to store your bar in a cool, dark place, ideally at a temperature below 28°C. Chocolate begins to soften at this temperature and will fully melt between 32 °C to 35°C, which can affect both its taste and texture.

Avoid the Fridge (Unless You Really Have To)

While it might seem like a safe bet, cold temperatures create condensation when the chocolate is taken out, which can lead to sugar bloom (a white, powdery layer that affects both appearance and mouthfeel)

If you must refrigerate due to warmer climates:

• Wrap your chocolate in an airtight container
• Add a paper towel inside to absorb excess moisture
• Let the bar return to room temperature before unwrapping and eating to avoid any unwanted condensation

Key Takeaways

Dubai chocolate has quickly earned its place in Australia’s gourmet scene, and for good reason! With its rich Belgian chocolate shell, silky pistachio-tahini filling, and that signature crunch of kataifi pastry, it’s certainly a dessert experience.

While the price tag might be higher than your usual sweet treat, the indulgence, quality ingredients, and artisanal craftsmanship make it well worth the splurge, especially for those moments that call for something extra special.

At Mumbleberry, we celebrate these kinds of extraordinary flavours. As a family-run providore passionate about supporting Australian producers, we’re proud to offer a curated collection of locally made gourmet chocolates and treats. Whether you’re searching for your next food obsession, a show-stopping platter addition, or a beautifully curated gift hamper, we’ve got something to excite every palate.

Not quite sure what to choose? We’re here to help you find the perfect pick. Visit us in-store or browse our selection online, and discover what makes Mumbleberry a true paradise for food lovers and gift givers alike!

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